MILLEE, CLIENT REBRAND
AI COMPANY REBRAND
Sharpe executed a digital rebrand for the AI recruitment company Millee. The goal was to develop their visual identity as nostalgic, human and modern. Working closely with members of the board and software engineers, Sharpe produced a suite of 3D models, colour schemes, and logo packages that redefined their visual systems across all digital touch-points.
INTERVENTION
THROUGHPUT
COACH
ICONOGRAPHY
Sharpe produced these 3D icons to represent the three core functions of the AI tool to be utilised during certain periods of the recruitment process.
The shapes chosen are intended as visual representations of each tool.
LOGO
Using the company's original colourful 2D logo as a starting point, Sharpe produced a series of concepts that lead to this final version. A black and white 3D render that lay the foundation for the style of the rest of the branding.
MARKETING
Used across all marketing platforms, the designs were effective across all digital channels.
Email marketing, social media, activations and digital advertisement.
COLOUR
Millee wanted to retain its original colour palette. Sharpe developed the methodology behind its future usage and display, presenting it in a free form manner to position the software as fluid and user friendly whilst retaining strong brand recognition.